Analytics Metal at Work: Projects and Outcomes

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Project: Conducting long-term digital A/B/n experiments with baseline holdout groups using industry-standard control vs. test methodology for large national footwear retailer.

Outcome: Established a repeatable culture of testing and optimization while uncovering user-experience issues, leading to higher conversion rates.

Project: A comprehensive installation of Google Analytics 4 across multiple domains and physical in-store devices, including tagging and dashboard support for well-known home improvement org.

Outcome: Comprehensive reporting and analysis of digital user-experience and  marketing efforts, including executive readouts and technical documentation.

Project: Data democratization across an expansive network of franchisees, local ad agencies and executive teams for both a 450+ store and 1,200+ store companies in the automotive-aftermarket sector.

Outcome: High level of end-user engagement, including regional and national aggregated benchmarks on digital and sales performance metrics.

Project: Comparison of digital online customer behavior against in-store physical outcomes, including market analysis and promotional effectiveness for large company-owned retailer.

Outcome: Optimization of online appointment scheduling and physical in-store capacity planning, including on-going measurement and analysis.

Project: Determine the best local opportunities for community-based partnerships from businesses within a specific radius for quick-service restaurant chain.

Outcome: Opportunity identification at the individual store level, while improving digital geofencing and targeting strategy for marketing operations.

Project: Assessment and analysis of customer retention, acquisition, attrition, and disposition of brand and competitor perception for impact window and door manufacturer.

Outcome: Enhanced marketing mix model leading to improved customer retention, decreased attrition and higher lifetime value.

Project: Sentiment analysis and natural language processing of customer and agent phone call data for process improvement for automotive services technology conglomerate.

Outcome: Revelation of operational inconsistencies with messaging and sales closing, leading to decreased call times and higher call scoring.

Project: Integration of first-party customer match and in-store sales data with Google Marketing Platform products via APIs for regional tire & automotive services organization.

Outcome: Increased performance metrics across digital paid search, display, and re-targeting, with higher CTRs and lower CPAs.

Project: Demand projections and unit sales forecasting utilizing sales, financial, and operational data, including dashboard optimization for industrial and heavy-equipment B2B distributor.

Outcome: Improved staffing and back-ordering at regional distribution center level, including supply chain efficiency gains and cost savings.