Certified and Trusted Expertise

Google Analytics 4 is the latest iteration of the digital analytics platform used by the vast majority of website owners and marketers to track their customer behavior across all digital touch points, online and in-person. Analytics Metal is deeply experienced in this arena, and in the Google Marketing Platform overall. This means that we are able to offer professional support with platforms like Google Tag Manager and Looker Studio, which are both necessary and indispensable companions to GA4 for the organizations we work with.

Our digital analytics page outlines how the many pieces of the analytics puzzle come together to help businesses of all shapes and sizes achieve success and profitable outcomes.

Digital marketers need a sound, cost-effective, measurable strategy with their paid, display, re-targeting, video, and affiliate marketing efforts in order to be successful. The same should be said for any and all marketing efforts, which digital advertisers often partner up with or manage themselves. Our Google Ads measurement certification validates our ability to help your organization to deeply measure the performance of your campaigns, where we demonstrate cost-savings and incremental lift attributable to your strategies.

Conversion rate optimization (CRO), A/B testing, competitive analysis, tag management, and report & visualization creation are some of the ways in which we help structure a robust and effective marketing measurement strategy.

Consumer privacy demands and regulations are constantly evolving. When choosing a business partner in today's landscape, it's important to choose a firm that will safeguard and protect your data as if it were their own. Our privacy for agencies and partners means that we take great precautions whenever we work with our client's data, never collecting personally-identifiable information from any anonymous website visitor or from any marketing click or impression. We follow privacy regulation development closely and are in compliance of all local, state, and federal laws pertinent to the analysis and management of first-party data.

Organizations should always strive to work with partners who make a consistent and determined effort to protect your valuable business data.

Today's consumer expects a seamless experience when deciding to purchase goods or services, be it for personal or professional reasons. A consistent user experience across device types, marketing touch points, and between your digital and physical presence is required to reach profitable business outcomes. Working with a partner like Analytics Metal who has decades of experience in helping organizations optimize their KPIs and business success metrics on the web, on mobile, or at a physical in-store kiosk is paramount to converting your leads and prospects into long-term customers.

Conversion rate optimization has many forms, including shopping cart and checkout performance improvement, funnel analysis, A/B and multivariate testing, and effective reporting and dashboards to measure site speed and conversion rate gains.

Tealium IQ is an enterprise-level tag management platform, part of the Tealium Customer Data Hub, which allows medium and large-sized organizations provide their users a seamless omni-channel customer experience. Analytics Metal is able to provide certified professional services for customers on the Tealium IQ platform, from routine vendor pixel implementation to complex data layer management, including the ability to manage customer privacy consent, A/B testing and targeted personalization. 

Competency and availability in tag management is difficult to find. Organizations should only partner with tag management professionals who are certified and can demonstrate a high degree of expertise and knowledge in this space.